Fundraising Ideas | 18 September 2024
Warm Up with These Winter Holiday Fundraising Ideas
Explore these creative and inclusive winter holiday fundraising ideas
20 minute read
Winter is a season that naturally brings people together. Whether it’s the warmth of holiday gatherings or the shared joy of giving, this time of year offers a unique opportunity for fundraising. The festive spirit that fills the air also opens hearts and wallets, making it a prime season to raise funds for causes that matter.
But winter fundraising isn’t just about tapping into holiday generosity. It’s about recognizing the diverse celebrations during these months and finding ways to connect with people from all walks of life. From Hanukkah to Christmas, Kwanzaa to New Year’s, each holiday presents an opportunity to unite communities for a good cause.
Let’s explore a range of winter fundraising ideas that cater to the season and these different holidays, helping you create inclusive and impactful events. Whether you’re a seasoned fundraiser or someone stepping into this role for the first time, this guide will provide practical ideas and strategies to make your winter fundraising efforts successful and stress-free.
Planning your winter fundraisers
Before we discuss the various holiday fundraising ideas, let’s consider the basics for turning your winter fundraising ideas into reality.
- Setting clear goals: Define your objectives—hitting a financial target, building community engagement, or both. Your goals will guide the type of event you plan and how you promote it.
- Choosing the right date and time: Avoid conflicts with other major holidays and events. Remember that people may have work parties, family gatherings, and other things on the calendar during this time of year. Consider scheduling your event when attendees are more likely to be available.
- Finding the perfect venue: Consider weather and accessibility when choosing an indoor or outdoor venue. Choose a user-friendly platform for virtual events to accommodate your expected participants.
- Creating a timeline: Organize tasks and deadlines, from sending invitations to decorating the venue. Prioritize tasks like securing sponsorships and organizing volunteers well in advance to ensure a smooth event.
Winter fundraising ideas for different holidays
Winter is filled with various holidays, each offering its own fundraising opportunities. By adapting your events to these specific celebrations, you can engage a wider audience and make your efforts more meaningful. Here are some fundraising ideas for the holidays that can help you raise funds while bringing festive joy to your community.
Christmas fundraising ideas
Christmas is a widely celebrated holiday that offers numerous fundraising opportunities. Here are some ideas to help you make the most of the season:
Christmas markets
Hosting a holiday bazaar is a timeless way to raise funds during Christmas. Invite local vendors to sell crafts, baked goods, and holiday gifts. Charge a small admission fee or rent out vendor spaces, with some proceeds toward your cause. Christmas markets are a great way to unite the community, support local businesses, and raise funds in one festive event.
Gift wrapping stations
Set up a gift-wrapping station in a busy shopping area where people can drop off their gifts to be wrapped in exchange for a donation. This service especially appeals to last-minute shoppers or those who prefer not to tackle the wrapping themselves. Offer different wrapping options, from basic to more elaborate, with varying donation levels to suit different preferences and budgets.
Christmas tree auctions
Partner with local businesses, artists, or community members to decorate Christmas trees that can be auctioned off. Each tree can feature a unique theme or style, making them attractive as holiday decorations or special collector’s items. The auction can be held in person at an event or online to reach a wider audience, allowing more people to participate and support your cause.
Hanukkah fundraising ideas
Hanukkah, the Jewish Festival of Lights, spans eight days, offering multiple opportunities to engage with the community and raise funds. Here are some ideas to consider:
Candle lighting ceremonies
Organize a community candle-lighting event where people gather to light the menorah each evening. You can invite local leaders or celebrities to lead the ceremonies and offer opportunities for donations. Each night could focus on a different cause or project, encouraging ongoing support throughout the holiday. This event creates a meaningful and continuous fundraising effort that aligns with the spirit of Hanukkah.
Hanukkah gift exchange fundraiser
Host a gift swap where participants bring a small, wrapped gift and pay an entry fee to join the exchange. You can add excitement by turning it into a white elephant or secret Santa-style exchange, where the surprise and friendly competition add to the fun. All entry fees contribute to your fundraising goal, and participants leave with a gift and the satisfaction of supporting a good cause.
Virtual cooking classes
Hanukkah is celebrated with delicious traditional foods like latkes and sufganiyot. Host virtual cooking classes where participants can learn to make these festive treats at home. Charge a participation fee and partner with a local chef or cooking enthusiast to lead the class. This idea is perfect for engaging those who may not be able to attend in-person events, allowing them to enjoy the flavors of Hanukkah while supporting your fundraiser from the comfort of their homes.
Kwanzaa fundraising ideas
Kwanzaa, a celebration of African heritage, culture, and unity, offers a unique opportunity to host meaningful and engaging fundraising events that honor its principles.
Cultural performances and art auctions
One of the most lively ways to celebrate Kwanzaa is through the arts. Organize an event that showcases local artists and performers who embrace and celebrate African culture. This event could include live music, dance performances, poetry readings, and more. To add a fundraising element, host an art auction where attendees can bid on works created by local artists. The proceeds from the auction can support your cause while also promoting and honoring the talents of the community.
Kwanzaa feast fundraiser
A community meal, known as Karamu, is a central part of Kwanzaa celebrations. Hosting a Kwanzaa feast fundraiser is a great way to bring people together to share food, stories, and culture. Sell tickets to the event, with all proceeds going towards your fundraising goals. You could collaborate with local chefs or community members to prepare traditional dishes, making the meal authentic and educational. This event raises funds and fosters a deeper understanding and appreciation of Kwanzaa.
Storytelling events
Storytelling is a powerful way to connect with Kwanzaa’s themes of heritage and unity. Organize an event where community members or guest speakers share stories that reflect the values of Kwanzaa. These stories could be about personal experiences, historical events, or traditional tales passed down through generations. Encourage donations from attendees as they listen and engage with the stories. This event can be held in person or virtually, allowing people from different locations to participate and contribute.
New Year's fundraising ideas
The arrival of the New Year is a time for celebration, reflection, and setting new goals. It’s also a perfect occasion for fundraising, as people are often eager to start the year by giving back.
New Year's Eve gala
Ring in the New Year with style by hosting a formal gala that includes dinner, dancing, and live entertainment. This event can be a highlight of the season, attracting donors who appreciate a glamorous night out. To maximize fundraising, incorporate a silent auction or raffle into the evening’s activities. Offer unique items or experiences that appeal to your attendees and promote the cause your fundraiser supports throughout the night.
Resolution runs or walks
Many people begin the New Year with resolutions to improve their health and fitness. Tap into this by organizing a resolution run or walk. Participants can raise money by securing sponsorships for each mile they complete or paying an entry fee to join the race. This event is a great way to encourage community involvement while promoting healthy lifestyles. Consider offering different race lengths to accommodate various fitness levels and include a fun, celebratory atmosphere at the finish line.
Fireworks displays
If your community hosts a New Year’s fireworks display, consider selling tickets to the event as a fundraiser. You could offer special viewing areas with added perks, such as refreshments or a warm place to watch the show. Partnering with local businesses to sponsor the event can help cover costs and boost your fundraising efforts. Fireworks displays are a traditional and exciting way to welcome the New Year, and adding a fundraising component can make the celebration even more meaningful.
Winter Solstice fundraising ideas
The Winter Solstice, marking the shortest day of the year, is a time to celebrate the beauty of nature and the promise of longer days ahead. It provides a unique backdrop for fundraising events focusing on the natural world and communal gatherings.
Solstice celebrations
Organize a Winter Solstice festival that includes bonfires, music, and crafts. This event can be a warm and festive way to bring people together during the coldest part of the year. Set up craft booths where participants can create winter-themed items or invite local musicians to perform live. Raise funds by charging an entry fee or selling handmade crafts and food. The Solstice offers a perfect occasion for a community gathering that’s both joyful and supportive of your cause.
Nature walks or hikes
Winter landscapes can be breathtaking, and the Solstice is a wonderful time to appreciate nature's beauty. Organize guided nature walks or hikes focusing on winter wildlife and the changing seasons. Participants can pay a fee to join the tour, which could include stops for hot drinks or snacks along the way. This event raises funds and encourages people to get outside and connect with nature during the winter months.
Silent auctions
Don’t just host a silent auction featuring winter-themed items or experiences. Add some fun elements and games to this traditional approach. Auction items could include cozy home goods, handmade winter accessories, or local experiences like a weekend getaway to a snowy cabin. Silent auctions are a flexible fundraising option that can be held either in person, online, or both, allowing you to reach a broad audience. By curating items that appeal to the season, you can create a fundraiser that connects to the spirit of the Winter Solstice.
Additional winter fundraising ideas
While holidays provide natural focal points for fundraising, there are plenty of creative ways to raise money during the winter season that aren’t tied to a specific holiday.
Winter sports tournaments
Organize a charity sports tournament that takes advantage of winter activities. Whether it’s a hockey game, an ice skating competition, or a ski race, participants can pay an entry fee, and spectators can purchase tickets to watch. This event is perfect for engaging athletes and sports fans, offering a fun and competitive way to raise funds.
Hot chocolate stands
There’s nothing quite like a warm cup of hot chocolate on a cold winter day. Set up hot chocolate stands in high-traffic areas such as local parks, shopping centers, or community events. Offer a variety of toppings and flavors to create a unique experience, and ask for donations in exchange for a cup of cocoa. This simple yet effective idea is perfect for families and volunteers looking to contribute to your fundraiser in a cozy, enjoyable way.
Winter photo contest
Encourage your community to capture the beauty of the winter season by hosting a photo contest. Participants can submit their best winter-themed photos for a small entry fee, and winners can be chosen by a panel of judges or by community voting. Consider turning the winning photos into a calendar or a photo book that can be sold to raise additional funds. This idea engages participants creatively and gives them a tangible keepsake of their contribution.
Cozy movie nights
Organize a series of movie nights featuring winter classics or family-friendly films. You can host these events in a local community center or even virtually. Charge a small admission fee and sell snacks like popcorn and hot cider to boost your fundraising efforts. Movie nights are a relaxed and enjoyable way to bring people together during the colder months, offering a warm escape from the winter chill.
Snowman Building Contest
A snowman building contest is a delightful way to unite the community during winter while raising funds for a good cause. Participants can enter individually or in teams, paying a small entry fee to compete. The event can be held at a local park or open space with abundant snow. Judges can be local celebrities, community leaders, or even children, adding a fun twist to the competition. Awards can be given for categories like "Most Creative," "Tallest Snowman," or "Best Traditional Snowman." This family-friendly event encourages creativity and outdoor activity and serves as a memorable winter experience for all involved.
Planning for next year
Once you have a successful winter fundraiser, you’ll want to plan another one. Many organizations create an annual tradition that the entire community looks forward to all year. Here are some tips to make each year’s fundraiser the best one yet.
Gathering insights for future fundraisers
After your event wraps up, take some time to reflect on what worked well and what could be improved. Gathering feedback from attendees, volunteers, and sponsors is essential. Conducting surveys or hosting a post-event meeting can provide valuable insights that will help you refine your approach for next year. Look at the data from your fundraising efforts—such as attendance numbers, donation amounts, and engagement levels—to identify patterns and areas for growth. Make notes of what worked and what didn’t so you don’t forget the next time around.
Building on this year's success for an even bigger event next winter
Use the lessons learned from this year to start planning an even more successful fundraiser next winter. If certain aspects of your event were particularly successful, consider how to expand them. For example, consider incorporating more digital elements into future events if your online auction was a hit. The key is to build on your successes while addressing any challenges you face, setting the stage for an even more impactful event next year.
A toast to your success and the road ahead
As you wrap up your winter fundraiser, take a moment to celebrate your achievements. Every dollar raised and every person engaged showcases your team's hard work and dedication. Your efforts have made a tangible impact on your cause, and that's something to be proud of.
But the end of one fundraiser is also the beginning of the next. Keep the momentum going by staying connected with your donors and supporters throughout the year. Send out thank-you notes, share updates on how the funds are used, and keep your community engaged with regular communications. This ongoing connection will make it easier to rally support when it’s time to start planning your next event.
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Becca Wallace | Product Director
Getting a grass roots upbringing in charity events and auctions, Becca's background in volunteering helps her understand the needs of everyday and seasoned professional event planners alike. Her passion for using technology to make things easier drives her UI | UX design aesthetic to continually refine Silent Auction Pro. With 15 years of event planning experience and almost 10 years of software and user expereince design behind her, Becca works tirelessly to advance Silent Auction Pro to be simple, sophisticated and user-friendly.